DATA & AI

Data & AI Usage

Transparent details on how data is used, anonymized, and controlled.

DATA TRANSPARENCY

Exactly how Reach Central uses data for AI.

This page supplements the privacy policy with explicit AI usage, anonymization, opt-out, and retention controls.

Primary use

Deliver the core service, routing, and analytics.

AI training

Only anonymized data is used, with opt-out available.

Retention controls

Configurable retention windows and deletion requests.

1. Data usage scope

Call recordings, transcripts, and metadata power routing, summaries, and analytics.
Customer data is used to provide support, onboarding, and service quality.
We do not sell customer data.

2. AI training policy

Reach Central may use anonymized interaction data to improve model performance and accuracy. Training data is separated from customer identifiers and is not used to profile individual customers.

3. Anonymization & safeguards

Personal identifiers are removed or masked before training pipelines.
Access to training datasets is restricted and logged.
Data minimization is applied to limit unnecessary attributes.

4. Opt-out process

Customers can opt out of AI training by emailing privacy@reach-central.ai. Opt-outs are confirmed within 5 business days and applied to future data processing.

5. Retention controls

Default retention for call recordings and transcripts is 12 months.
Default retention for analytics and metadata is 24 months.
Retention windows can be shortened or extended per contract.

6. Access & deletion

Admins can export call data, transcripts, and analytics on demand.
Deletion requests are honored based on contractual and regulatory obligations.
Audit logs track access to sensitive data.